Between Fashion and Design... a showroom in the centre of Milan of a famous Lebanese designer who dressed princesses and Hollywood stars. On the first floor of a historic building in one of the most fascinating areas of Milan, the botique opens its doors, a space between fashion and design. A breathtaking location celebrates the luxury of each garment and jewel. The furnishings and coverings amplify the splendor of the context, where the novelties for the Italian market are shown to the public. Different settings recreate the rooms of a real home at different times of the day.
The work, developed for the general contractor Exa based on an idea by the architectural firm in charge, was managed starting from the site surveys and the architects' drawings. TERENZI proposed for the Maison the coverings and signs in satin-effect brass-plated steel for the entrance.
The research and development team dealt with the engineering, industrialization and management of the production phases. Following some in-house evaluations, a virtual 3D model of the entrance was designed, on which the load-bearing structures of the cladding and signs were then modelled. In co-design with Exa, tailor-made hooking systems were designed regarding the geometry of the showroom and the subdivision of the cladding was defined. The executive drawings dedicated to verifying the architectural dimensions and aesthetic alignments among the different elements have been completed.
For the construction of the various components, stainless steel sheets have been selected, which give greater resistance to wear in an open environment. The satin bronze effect of the aesthetic parts was obtained by subjecting the metal to various galvanic processes of brass plating and manual brushing.
All the elements of the cladding were cut to size using fiber laser technology and were subsequently folded using press brakes. The details and the luminous logos have been welded together by laser to guarantee the minimum deformation of the piece and the maximum aesthetic and structural quality of the joint, and then assembled by hand with precision by specialized personnel.
The signs have been designed to be disassembled in case of need and are illuminated by hundreds of high quality LEDs for outdoor environments.
